a novel approach.

Creative Solutions for Sustainable Brands


Sustainability inspires us. Nature humbles us. Coffee fuels us.

What We Offer

our services

1. Creative Direction
2. Art Direction
3. Style Consultations
4. Sustainability Consulting

5. Shoot Production*
6. D.I.Y Shoot Packages*
7. Event Curation
8. Sustainability Workshops

* t&c’s apply

What Our Clients Say


N O V E L have been intergral in realising our vision of a stronger visual direction for our brand. Since working with them we have recorded an increase in sales, industry recognition and features in the press. We couldn't have done it without them!
Susanna Wen
Designer, birdsong
I love working with N O V E L because it has taken my product imagery a step above what Lowie has ever had before. They have years of experience and incredible creative vision which takes the stress away from shoot day. I couldn't be without them!
Bronwyn Lowenthal
Designer & Owner, Lowie

What We’re All About

vision & values.


We believe that creativity is paramount to solving many of the problems the world is facing today. We call this our novel approach.


We believe that in order to sustain ourselves, we first need to sustain our resources. Our business practices align with this philosophy.


We believe in celebrating people who are making a real difference in the world. We call them Novel Beings; human beings doing novel things.


We strongly believe that the work we do shouldn't negatively impact the planet, which is why we are very selective about who we choose to work with.

our projects.

let’s talk.

We love hearing from you, whether over the phone, in writing or in person (drinking coffee, of course!)