Taking A Novel Approach since 2014.
Joining forces in 2014, when sustainability wasn’t high on the industry agenda, we created Novel Beings; a world first. A style agency that exclusively represented hair & make-up artists, fashion, food and props stylists, who all worked with a dedication to use and promote sustainable and ethical fashion and beauty brands and practices. We dubbed them ‘conscious creatives’…simply meaning, “human beings doing novel things”.
Novel Beings blend of industry-leading artists, seriously stylish visuals and uncompromising ethical approach became an instant hit with niche sustainable labels and household brands alike.
Novel Beings clients included; The BBC, The Times Magazine, Hunger TV, Fashion Revolution, Oxfam, WaterAid and Ogilvy. Alongside providing conscious creatives for our numerous clients, we worked together to art direct and produced groundbreaking global campaigns for award-winning charity, Fashion Revolution, lookbooks for socially-minded brands like Lowie and Tales of Thread.
Novel’s USP of carefully considering the sustainable and ethical variables of a job on an equal footing to the aesthetic requirements set us apart from other agencies. It allowed us to align shoot production for our clients with their CSR program or sustainable business plan. Even providing clients with reports to quantify how Novel’s considered production values minimised the shoots environmental impact.
In 2016, we presented our first show *fine print – a series of installations giving life to the social and environmental narratives represented in our work. Through these multimedia installations and the curation of the exhibition, a new era of N O V E L was born.
While Novel is no longer a (traditional) artist agency, the core values and principals have not changed. Drawing on our combined 30 years experience we work as a creative-duo, think-tank and social advocates, applying our Novel Approach to the brands and causes that resonate with us most.
The original artist agency has transitioned into a booking platform, Novel Creatives, which allows talent to manage their own bookings, rates and careers – and allows clients to put together to perfect team based on budget, location and shared values.
Our beloved community of Novel Beings that blossomed from our groundbreaking agency continues its collaborative conversation on our blog, called, you’ve guessed it, Novel Beings!
Welcome to our world. It’s NOVEL!